For itchy, irritated skin, Aveeno Soothing Bath Treatment is made of 100% pure natural colloidal oatmeal — an ingredient long recognized for its ability to relieve itching.
AVEENO® mills this oatmeal into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath that works as a natural cleanser to provide temporary skin protection and relieves irritation and itching due to poison ivy/oak/sumac, rashes, insect bites, and eczema.
It also soothes prickly heat, chicken pox, hives or sunburn. And, it's even gentle enough for sensitive skin. 100% natural colloidal oatmeal, which is known for its soothing properties and ability to hold in moisture, has been finely milled to retain its natural integrity and purity to deliver soothing skin relief.